Our Mission is to provide our corporate clients with "outside-the-box" opportunities to generate increased revenue through accessing market segments represented by the US Auto Racing Industry.

 

The objective is to gain maximum exposure for our clients while providing the highest return on their marketing investment. We do this with unique promotions, marketing, strategy and tactics that attract our clients' customers with maximum efficiency and effect.

 

National and Regional Market Exposures

The USAR Hooters ProCup Series offers its sponsors and teams the opportunity to target race fans on a Local, Regional and National level. Although spanning the Eastern half of the United States, USAR gives its sponsors and teams the ability to take advantage of the Nationally and Regionally televised race broadcasts, promotions and rebroadcasts of events in the more than 330 Hooters Restaurant locations, in addition to its 30-race schedule.

The Hooters ProCup Series is the perfect catalyst for companies to tailor fit marketing and promotional plans to gain the optimal exposure within local, regional and national target markets.

Client Services

     We provide Marketing Consulting Services to assess the strategic fit of Sponsorship to a Clients' existing business objectives and marketing plan.

     We provide our Clients with a brief report with our recommendations

     If Sponsorship represents an opportunity for our Clients to meet their business objectives, we develop a Sponsorship Plan

     Sponsorship Plan:

• Defined Business objectives
• Defined Marketing objectives
• Define the Sponsorship Plan
• Define the measurements of success metrics